Ubtan is considered as the world’s first cosmetic that is known to have a timeless association with the festivities in India. Each Diwali marks the beginning of the new year as per the Hindu calendar, and as per the ancient Hindu rituals, it is believed that one should take the holy bath, or abhyangasnān. Abhyangasnān includes a full body massage, followed by applying a special ayurvedic mixture known as ubtan, which is used as a soap to cleanse the body. This ayurvedic mixture contains organic herbs, spices, and many natural skin-loving and cleansing ingredients such as sandalwood, saffron, turmeric, oils, milk/cream Besan etc. and is a truly extravagant experience.